by Will Dukes | May 25, 2023 | Marketing & Sales
Fishing is fun. But it’s not a sustainable way to grow a business. Direct response marketing is a lot like fishing. Put some bait on a hook and see what’s biting. But the fish aren’t always biting. No matter what you do. And then sometimes all you...
by Will Dukes | May 24, 2023 | Marketing & Sales
First fruits are exciting. Incredibly gratifying. They prove it’s possible. That you can do it. They’re hope, vindication, and satisfaction all rolled up in one. But whether it’s the first squash and okra out of your garden, or that first sale...
by Will Dukes | May 23, 2023 | Marketing & Sales
Sometimes your opportunities will outgrow the structures you have in place to support them. The opportunity itself may be able to adapt, but you will probably need to find some other way to support it. Unsupported opportunities often rot before they’re ripe....
by Will Dukes | May 22, 2023 | Marketing & Sales
Opportunities don’t just grow. They have to be pollinated. If you’re growing herbs or lettuce, and are just harvesting leaves, then yeah, what grows from the seed just needs time to develop from the seed you plant. This is like that low-cost, e-commerce...
by Will Dukes | May 21, 2023 | Marketing & Sales
Maybe it’s your offer. Maybe your marketing is working, it’s just that what you’re marketing isn’t that attractive. I planted several different varieties of tomatoes in the garden. Same bed, same soil mix, same irrigation, same worm castings...
by Will Dukes | May 21, 2023 | Marketing & Sales
Who are the worms in your branding? We think about our brands as reflections of us – our core values, our unique positioning. The value we offer to build the familiarity, trust, and credibility with the clients we want to serve. And while that’s true,...
