Maybe it’s your offer.
Maybe your marketing is working, it’s just that what you’re marketing isn’t that attractive.
I planted several different varieties of tomatoes in the garden. Same bed, same soil mix, same irrigation, same worm castings and fertilizer.
The cherry tomatoes are going nuts. Others are healthy, but slower, and this roma… meh.
Is it not as well adapted to the soil? Maybe the plant just wasn’t strong, and had been root bound or otherwise stunted.
The reality is I should probably pull it up and start a different one. But dang it, I really wanted some good pasters.
So I’m spending a lot more time and effort trying to nurture it.
The offers of our services we put out into the market can be similar.
We get frustrated when it looks like the firm that does the same thing we do is going gang busters.
We try to copy what they seem to be doing.
But sometimes, it isn’t a matter of getting the marketing right.
It’s making sure what you’re marketing is something your target market actually perceives as helping them solve a problem, and doing it in a way that is easily differentiated from everyone else.
#clientcultivation
