Know your solutions, know your clients.

Know your solutions, know your clients.

It’s easy to lose track of opportunities.   I planted my mixed variety pepper patch this year, and didnt keep good records. started with Bells and Pablanos on one end, and progressed in heat to Ghost and Scorpion on the other.   But something got mixed up in the...

Business is about solving problems. 

Business is about solving problems. Problems are about pain. “Good” Branding, Marketing, and Sales generally means it’s effective. But causing pain can be effective (at least for a little while). Ethical, sustainable Branding, Marketing, and Sales...

Are you actually delivering value?   

Sometimes, you just let things rot in the field… I was taught early on there were three key skills in sales: prospecting, presenting, and closing. Most sales folk are naturally great at one, OK to mediocre at another, and mediocre to horrible at the third....
Business doesn’t exist to close sales.

Business doesn’t exist to close sales.

Contrary to what you may have heard, business owners are not sales people. Todays haul from the pepper patch. Now what to with it? Salsa.  Mild, medium, and hot, and WTF.  When the Scorpion and Ghost come in, I can make the GTFOH. But whatever we make, I have to do...