Grow S.T.E.P. by S.T.E.P.
The Problems We Solve
You're Paying for Marketing, But Not Seeing the Results
- The marketing isn’t working, or…
- Your internal processes for converting leads into sales isn’t working
Either of these could be due to bad design or poor execution. We will help find the root cause and eradicate it.
Your Sales Process Doesn't Actually Fit Your Company
Your Brand Messaging Falls Flat
Your Targets Don't Know What You Can Actually Do For Them
Your Sales and Marekting Teams Don't Work Well With Each Other
Follow-up? What's Follow-up?
Your Sales Team Can't (or Maybe Won't...) Close the Deal
You're Missing Opportunities with Existing Customers and Clients
Plan – We develop the strategy based on your overall business goals, what you’re trying to sell, your target market, timing, and your current capabilities to deliver, and your capacity for new business.
Prepare the Soil (Branding) – Tilling and conditioning the soil creates a more fertile environment for seeds to germinate. in business, this is all of the communication and activity that builds awareness, trust, and credibility with your target market. It doesn’t close sales on its own, but it makes those sales bigger and close faster.
Plant the Seed (Marketing) – Nothing starts growing until a seed is planted. Sales opportunities start developing once marketing makes an offer and an ask. The value you can bring to your target and the opportunity to do business is clearly communicated through the most appropriate channel.
Cultivate the Sale – Opportunities have to be nurtured along the way with value-added follow-up activities. Likewise, they also have to be protected from weeds (distractions), disease (bad reputations and experiences), and pests (the competition).
Harvest (Close) – Crops that aren’t harvested rot on the field. Without the right processes in place to close on the opportunities generated, all of the cost and effort that goes into them is lost as well. We design that process specifically for each unique strategy.
Propagate the Sale – Seed from one crop is used to grow the next, bigger crop. Likewise, every sale you make should make it easier for you to make another sale to the same customer or to a referral from that customer, starting the harvest cycle once again.
Our President and Senior Strategist described our model this way:
To effectively do that requires four distinct steps.
We explain those more in depth here: https://www.linkedin.com/pulse/4-steps-teach-anyone-how-do-something-will-dukes/
The Leading Calibrators in a business. How well the words used by the people in the business compare to the Core Values, Mission, Vision, and Brand Statements of the company are key indicators of future performance. We measure and adjust Words used both internally and externally to lead the desired change.
The Lagging Calibrators, numbers tell a story. The numbers a business reports and compares to performance goals indicate breakdowns in the systems and ultimately the people executing them. We help establish financial goals and Key Performance Indicators to monitor progress and maintain accountability.
Symbols are Multipliers of communication, allowing vast amounts of information to communicated very quickly. We identify opportunities to use symbols within the business to drive behavior and effect change in less time.
Where and how intensely you focus the resources in a business directly effects what results are achieved, how fast, and how well. We support our clients in determining where their attention and resources should be focused, and for how long, to drive the results they seek.
Cost is measured in much more than money. Any business owner that has dealt with difficult customers, suppliers, employers, or investors knows that costs are measured in Energy, Space, Time, and Money. We make our clients very aware very quickly of what various activities in the business are actually costing it, and then take action to reduce them.
Time is the deepest calibrator of value. Appreciation, Depreciation, and the Time-Value of assets and liabilities affect a company’s wealth and capitalization. The timing of various activities affect its cash flow. We evaluate and monitor both to maximize the generation of wealth and flow now and in the future.
Every business depends on the activities of the people in it to function. And while every activity incurs cost, not every activity produces value. We assist in determining which activities are producing the most value and which are incurring the most cost. We then work to continually cut the costs and add value.
The fundamental action in every business activity is Exchange. Businesses add value with products and services in exchange for money. Businesses exchange money for Energy, Space, Time, and Materials. We work with our clients to ensure that as much value is generated as possible for everyone involved.
Business Development Strategy Consulting
3D Training - Design | Development | Delivery
We develop and deliver programs that build skills and shift behavior. Out training programs can be delivered in an hour, or over the course of a year, and can be designed for a single person to 1000+. We also provide group facilitation services such as Board Retreats and Team Building Activities.
Ongoing Execution Support
Our highest level of service, we support decision through the entire STEP and to take them to the next level. With your cooperation, we will evaluate the business, set the strategy, deliver the necessary training, and drive the execution.