by Will Dukes | May 22, 2023 | Marketing & Sales
Opportunities don’t just grow. They have to be pollinated. If you’re growing herbs or lettuce, and are just harvesting leaves, then yeah, what grows from the seed just needs time to develop from the seed you plant. This is like that low-cost, e-commerce...
by Will Dukes | May 21, 2023 | Marketing & Sales
Maybe it’s your offer. Maybe your marketing is working, it’s just that what you’re marketing isn’t that attractive. I planted several different varieties of tomatoes in the garden. Same bed, same soil mix, same irrigation, same worm castings...
by Will Dukes | May 21, 2023 | Marketing & Sales
Who are the worms in your branding? We think about our brands as reflections of us – our core values, our unique positioning. The value we offer to build the familiarity, trust, and credibility with the clients we want to serve. And while that’s true,...
by Will Dukes | May 18, 2023 | Marketing & Sales
Everyone knows you have to pull the weeds, right? In your garden, they steal nutrients from your plants. In your business, they can be all the little distractions and shiny objects that steal your attention from your sales and marketing efforts. Most of the time we...
by Will Dukes | May 16, 2023 | Marketing & Sales
In a group yesterday an attorney expressed the frustration that all the marketing people she spoke to only seemed to be promoting their service and not understanding the big picture of what she was trying to accomplish. The irony is that the real problem here is best...
