The SalesPartners Florida Blog
The Curse of Knowledge.
A great farmer bought a field, worked it diligently, and made it produce abundantly. He then bought another field, worked it partially, and cursed it, because it did not produce abundantly. In education, there's a concept called "The Curse of Knowledge." As you...
“But I have so many things I could grow…” Well, grow fruit salad.
This is a commonly held sentiment by some participants in our workshop "Intriguing Introductions." The key lesson is that we should focus on how we introduce ourselves and the problems we are trying to solve. But what about when you have solutions to a lot of...
Are you following up? Nurturing your opportunities?
When you hear about "drip campaigns" and "nurture sequences," this is literally where those names come from. That black tube in the picture running under the plastic mulch. The pump in the field's well kicks on to send water down all those little tubes to the...
Maybe your marketing strategy isn’t working
I see people post in groups quite often, "Does __________ (some kind of marketing tactic) really work?" What they're really getting at is the fact that they saw some kind of marketing - an ad, a sales letter, a promo item - and it, "didn't work on me. I'm actually...
Hurricanes need to be avoided, well… not always!
Hurricanes are funny things for farmers. Generally, they are to be avoided. Wind and sand spray are not good for crops. Nor feet of rain at a time. But sometimes, it can be exactly what's needed. There were times growing up I would remember it being so dry, that dad...
Riches are in the niches
Your clients are all over the place? No similarities? No clear niche? Squash, Cucumbers, and Watermelons are not the same. And yet... I mean, it's obvious, right? All of them are technically fruits, but you only put one of them in a fruit salad. One grows on a bush,...
Nobody believes you have great customer service. Why would they?
When I ask people what differentiates them from the competition, I hear this a lot. How can it be a differentiator when EVERYONE says it? And no, it doesn't matter if "Well, it's true when I say it!" It's like my mom telling folks how sweet the sweet corn is. It is,...
You probably don’t sell what you think you do…
Roadside stands don't sell food. You probably don't sell what you think you do, either. You've seen them. The produce stands sell seasonal fresh produce out on a rural stretch of big highways. Permanent or "pop-up," they all tend to have signs lining the road for...
Why is your offer not taking root?
Why is your offer not taking root? Lots of folks moving to Florida with a penchant for gardening are in for a rude awakening. Even if they adjust their plantings to the different seasons, their favorite varieties of fruits and vegetables are doomed. Why? The soil is...
If you’re not growing, you’re dying…
Except that's not true. Do bears die in the winter? They don't grow while they're hibernating. Growth occurs in cycles. There are periods of growth, and periods of rest. Times to store up, and times to draw down. Times to expand, and times to stabilize. Different...
How to Add Value by Managing These 4 Costs
Managing costs for clients or customers can be a great way to position your product or service, and we’re going to share 4 ways to do that. In our most recent blog, we mentioned that adding value is about (1) increasing a client’s pleasure, or (2) decreasing pain. One...
Two Powerful Ways to Add Value for Your Clients and Customers
We talk about "adding value" to the market, but what does that mean? Providing value is one of our core values at SalesPartners. But we believe that this phrase, "adding value," has become almost cliche in the marketplace. As a business, how do you focus on adding...
Case Study: Developing Your Internal Processes
In our last post, we discussed the popular misconception that your “systems” drive your business. At SalesPartners, we tell our clients that systems are driven by processes, and processes are driven by principles. What does that look like in real life? We received...
The True Purpose of Your Business
The purpose of your business is not to make money. At SalesPartners, we like to share an analogy with our clients about bees. Yes, that’s right. This was a lesson Blair Singer and Buckminster Fuller taught to our president Will Dukes. The “Ripple” Effect Fuller notes...
You Need a Process, Not a System
“System” seems to be the new buzzword in business. “Your business should run on systems.”“Systems drive the business.”“Systemize your business.” It’s the wrong thing to think about. A “system” is like the machine inside your business - a device, or piece of software....