This is a commonly held sentiment by some participants in our workshop “Intriguing Introductions.”
The key lesson is that we should focus on how we introduce ourselves and the problems we are trying to solve.
But what about when you have solutions to a lot of different problems?
Maybe you have literally a catalog full of products or services you could offer.
This is one of the most challenging things we have to overcome when planning a Client Cultivation™ campaign.
On the farm, we can, and do, plant a wide variety of crops.
But not all at the same time, and not all in the same place.
Several things go into choosing what to plant, where, and when.
The climate and natural seasons (can’t grow tomatoes in Florida Summers)
The customer season (pumpkins don’t exist to most people in Spring)
What we planted before (crop rotation for a multitude of reasons)
The same kinds of considerations go into your Client Cultivation™ strategy.
What are you trying to sell, to who, and when?
But sometimes, you may need to promote the brand in general or multiple services.
You may need to plant a fruit salad tree.
You can grow multiple varieties of citrus on one tree.
Multiple varieties of stone fruit like peaches, apricots, plums, and cherries.
Multiple varieties of pome fruit like apples and pears.
Different fruits, but all related.
If you find yourself having too many “solutions” to promote… look deeper.
They may all be solving different problems at the “fruit” level, but chances are they are all related.
And the messaging for your next Client Cultivation™ Campaign should be focused on the underlying problem all those “fruit” branch out from.
