by Will Dukes | Nov 28, 2022 | I - SalesPartners Florida, Marketing & Sales
“What kind of marketing should I use in my business?” is kind of like asking, “What kind of fertilizer should I use in my garden?” I get asked these kinds of questions a lot. And I’m usually happy to oblige. You can’t escape a...
by Will Dukes | Nov 24, 2022 | I - SalesPartners Florida, Marketing & Sales
On the small scale the farm produces fall sweet corn, we just use a push planter. The wheels turn a plate that picks up a seed and drops it into the hole. But if you get the wrong plate, you won’t drop enough seeds, or you’ll drop too many at once....
by Will Dukes | Nov 23, 2022 | I - SalesPartners Florida, Marketing & Sales
On the farm you can get in a bind – you haven’t moved the produce you have on hand, and so you put off harvesting for a day. With things like okra and zucchini, you can do that for a day at most. Any longer and those #1’s (top quality, highest...
by Will Dukes | Nov 22, 2022 | I - SalesPartners Florida, Marketing & Sales
A great farmer bought a field, worked it diligently, and made it produce abundantly. He then bought another field, worked it partially, and cursed it, because it did not produce abundantly. In education, there’s a concept called “The Curse of...
by Will Dukes | Nov 21, 2022 | I - SalesPartners Florida, Marketing & Sales
This is a commonly held sentiment by some participants in our workshop “Intriguing Introductions.” The key lesson is that we should focus on how we introduce ourselves and the problems we are trying to solve. But what about when you have solutions to a lot...
by Will Dukes | Nov 17, 2022 | I - SalesPartners Florida, Marketing & Sales
When you hear about “drip campaigns” and “nurture sequences,” this is literally where those names come from. That black tube in the picture running under the plastic mulch. The pump in the field’s well kicks on to send water down all...
