by Will Dukes | Nov 16, 2022 | I - SalesPartners Florida, Marketing & Sales
I see people post in groups quite often, “Does __________ (some kind of marketing tactic) really work?” What they’re really getting at is the fact that they saw some kind of marketing – an ad, a sales letter, a promo item – and it,...
by Will Dukes | Nov 15, 2022 | I - SalesPartners Florida, Marketing & Sales
Hurricanes are funny things for farmers. Generally, they are to be avoided. Wind and sand spray are not good for crops. Nor feet of rain at a time. But sometimes, it can be exactly what’s needed. There were times growing up I would remember it being so dry, that...
by Will Dukes | Nov 14, 2022 | I - SalesPartners Florida, Marketing & Sales
Your clients are all over the place? No similarities? No clear niche? Squash, Cucumbers, and Watermelons are not the same. And yet… I mean, it’s obvious, right? All of them are technically fruits, but you only put one of them in a fruit salad. One grows on...
by Will Dukes | Nov 10, 2022 | I - SalesPartners Florida, Marketing & Sales
When I ask people what differentiates them from the competition, I hear this a lot. How can it be a differentiator when EVERYONE says it? And no, it doesn’t matter if “Well, it’s true when I say it!” It’s like my mom telling folks how...
by Will Dukes | Nov 9, 2022 | Marketing & Sales
Roadside stands don’t sell food. You probably don’t sell what you think you do, either. You’ve seen them. The produce stands sell seasonal fresh produce out on a rural stretch of big highways. Permanent or “pop-up,” they all tend to have...
by Will Dukes | Nov 8, 2022 | Marketing & Sales
Why is your offer not taking root? Lots of folks moving to Florida with a penchant for gardening are in for a rude awakening. Even if they adjust their plantings to the different seasons, their favorite varieties of fruits and vegetables are doomed. Why? The soil is...
