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You have to plant even when conditions aren’t right, because the window of opportunity is closing

You have to plant even when conditions aren’t right, because the window of opportunity is closing

by Will Dukes | Dec 7, 2022 | Marketing & Sales

This happened to dad with green beans this year. A super wet September meant they had to be planted in mud. It was risky, and this time it didn’t work out. So now it’s replanting and running the risk of frost before Thanksgiving… But those are...
Your brand is not a differentiator. What it represents in the minds of your prospective clientele is

Your brand is not a differentiator. What it represents in the minds of your prospective clientele is

by Will Dukes | Dec 6, 2022 | Marketing & Sales

Something safe, something they can trust, but ultimately, a brand represents an easy choice. A small health-food startup can easily differentiate from McDonald’s. But only with a certain audience. For Sally, the over-stressed soccer mom with a car full of kids...
Why will some people never be able to get value from your offer?

Why will some people never be able to get value from your offer?

by Will Dukes | Dec 5, 2022 | Marketing & Sales

Because it’s not moving the needle they need to have moved. First, an allegorical rant about hydroponics… I laugh and then get aggravated at these videos glorifying indoor hydroponics farms. Not because they’re not awesome. They are absolutely...
Ratings, Reviews, References, and Testimonials are bull$h… I mean organic fertilizer.

Ratings, Reviews, References, and Testimonials are bull$h… I mean organic fertilizer.

by Will Dukes | Dec 1, 2022 | I - SalesPartners Florida, Marketing & Sales

It’s a common practice to apply fertilizers as you prepare the soil, before you plant, and then again as your crop begins to grow. However, what’s needed more at different times is important to understand. Many plants need more Phosphorus early on to put...
People pay for problems to be solved…

People pay for problems to be solved…

by Will Dukes | Nov 30, 2022 | I - SalesPartners Florida, Marketing & Sales

Their problems. Things that cause them some level of psychological, emotional, mental, or physical pain. Removing things that inflict and aggravate. Fulfilling unmet desires. Avoiding anxiety. Marketing and Sales are often maligned because they position solutions to...
Don’t plant in mud (generally).

Don’t plant in mud (generally).

by Will Dukes | Nov 29, 2022 | I - SalesPartners Florida, Marketing & Sales

Water to seed is like social credibility to a sale. And everyone down to preschoolers knows that when you plant a seed, you have to water it. Seeds need moisture. They absorb it from the soil around them, and it sets off a series of amazing biochemical reactions that...
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Testimonial

From Chaos to Success: The Transformation of Peace of Pi Learning

[embed]https://youtu.be/h2J1UNxYvD0[/embed]

Renan de Souza
Peace of Pi Learning

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