by Will Dukes | Dec 19, 2022 | Marketing & Sales
Some crops, like massive fields of grain, are harvested mechanically with combines. A lot of fruits and vegetables, like these cantaloupes, are still harvested by hand. Some, like $4000 Japanese mangos, are harvested gingerly and laid on velvet pillows. Others, like...
by Will Dukes | Dec 15, 2022 | Marketing & Sales
Sure, they could indeed be that elusive category of one. Have some patents on a truly novel product. Have no direct competitors. But there is always competition. Seed companies are always coming out with new varieties. Sweet corn, for example… “There is no...
by Will Dukes | Dec 14, 2022 | Marketing & Sales
Referrals are great. By far the lowest cost of acquisition of any client. Sales cycles are faster, and conversion rates are higher. And most people understand why. Whether from a client or trusted referral partner, they are lending you their trust and credibility with...
by Will Dukes | Dec 13, 2022 | Marketing & Sales
I saw a lady complain about her tiny pineapple the other day. She had grown it from the top of a pineapple she bought – and in so should be commended. It’s a two-year process. But she didn’t seem to understand why it was so small compared to the one...
by Will Dukes | Dec 12, 2022 | Marketing & Sales
Differentiation isn’t just key to positioning and branding. It’s key to what you offer and how you serve the marketplace. What is your unique value? Who can you best service because of your specific combination of talents, knowledge, skills, and...
by Will Dukes | Dec 8, 2022 | Marketing & Sales
It literally took 100,000 years for our ancestors to go from nomadic hunter-gatherers to farmers. And yet in the 10,000 years since, we’ve left the planet and uncovered the smallest particles that makeup reality. Because the people who did those things...
