by Will Dukes | Dec 28, 2022 | Marketing & Sales
Take this fruit tree. Nice, juicy, nectarine, yes? Except there are not just nectarines on this tree. There are nectarines, peaches, plums, apricots, cherries, almonds… All in all, there are 40 (FORTY) different kinds of fruit. On ONE tree. Professor Sam Van...
by Will Dukes | Dec 27, 2022 | Marketing & Sales
I can’t guarantee that you will like the taste of your watermelon. I also can’t guarantee your results with our services. But I will take radical responsibility for them. We can do everything in our power to grow them the best we can. The weather can...
by Will Dukes | Dec 26, 2022 | Marketing & Sales
Some say at the first buying signal, go for it. Others, say wait until they are fully committed, don’t chase, and make them ask for it. I say know what you’re selling and to who. It’s kind of like tomatoes and oranges. If a tomato has some color, in...
by Will Dukes | Dec 22, 2022 | Marketing & Sales
One place. Relative value. We process the world largely by comparison. And that is especially true when it comes to how we value things. When someone says, “that’s a lot of money…” Compared to what? The amount they budgeted or had in mind?...
by Will Dukes | Dec 21, 2022 | Marketing & Sales
If you plant peanuts in a field and then don’t do anything with it, chances are you’ll see peanuts the next year. But it’s not really a reliable process. You have to collect the seed, and save it, prepare it, then replant it again. Same with many...
by Will Dukes | Dec 20, 2022 | Marketing & Sales
Some are, but the reality is most businesses are built out of frustration and desperation. Because of life’s twists and turns, some find themselves unemployable and have no other option. But most of the small businesses I’ve seen were started by people who...
