by Will Dukes | May 18, 2023 | Marketing & Sales
Everyone knows you have to pull the weeds, right? In your garden, they steal nutrients from your plants. In your business, they can be all the little distractions and shiny objects that steal your attention from your sales and marketing efforts. Most of the time we...
by Will Dukes | May 16, 2023 | Marketing & Sales
In a group yesterday an attorney expressed the frustration that all the marketing people she spoke to only seemed to be promoting their service and not understanding the big picture of what she was trying to accomplish. The irony is that the real problem here is best...
by Will Dukes | May 16, 2023 | Marketing & Sales
Calm Down. It’s Okra. Sometimes you might start growing something in your business that looks… questionable. Could be new. Radically different. Or someone with more nefarious purposes did something that looked similar, and you don’t want people to...
by Will Dukes | May 16, 2023 | Marketing & Sales
That’s not a speck of dust – It’s a mustard seed. I took it from a pod at the top of a 6ft stalk that bolted from one of the mustard plants we had in the garden before we put in the Spring planting. It’s been said with this much faith you can...
by Will Dukes | Mar 13, 2023 | Marketing & Sales
(long read. ~10 min) “We don’t know d*** about marketing.” This was one of the most honest, vulnerable things an attorney-client ever said to me. It’s hard for attorneys (and learned professionals in general) to admit they don’t understand part of their business....
by Will Dukes | Dec 29, 2022 | Marketing & Sales
This was the first year in… well probably my adult, professional life that I didn’t have to do any work. Didn’t meet with any clients. I checked a few emails here and there. Tidied up a few projects and caught up on a few to-dos early in the morning...
