How to Add Value by Managing These 4 Costs

How to Add Value by Managing These 4 Costs

Managing costs for clients or customers can be a great way to position your product or service, and we’re going to share 4 ways to do that. In our most recent blog, we mentioned that adding value is about (1) increasing a client’s pleasure, or (2) decreasing pain. One...
Top Two Reasons for Wasted Marketing Dollars

Top Two Reasons for Wasted Marketing Dollars

There are many ways to waste money on marketing as a business. Having worked with hundreds of business owners over the last 10 years, we’ve heard it all. In almost every case a client has wasted their time, energy, or money on marketing, it was ultimately due to one...