by Will Dukes | Nov 14, 2022 | I - SalesPartners Florida, Marketing & Sales
Your clients are all over the place? No similarities? No clear niche? Squash, Cucumbers, and Watermelons are not the same. And yet… I mean, it’s obvious, right? All of them are technically fruits, but you only put one of them in a fruit salad. One grows on...
by Will Dukes | Nov 10, 2022 | I - SalesPartners Florida, Marketing & Sales
When I ask people what differentiates them from the competition, I hear this a lot. How can it be a differentiator when EVERYONE says it? And no, it doesn’t matter if “Well, it’s true when I say it!” It’s like my mom telling folks how...
by Will Dukes | Nov 9, 2022 | Marketing & Sales
Roadside stands don’t sell food. You probably don’t sell what you think you do, either. You’ve seen them. The produce stands sell seasonal fresh produce out on a rural stretch of big highways. Permanent or “pop-up,” they all tend to have...
by Will Dukes | Nov 8, 2022 | Marketing & Sales
Why is your offer not taking root? Lots of folks moving to Florida with a penchant for gardening are in for a rude awakening. Even if they adjust their plantings to the different seasons, their favorite varieties of fruits and vegetables are doomed. Why? The soil is...
by Will Dukes | Nov 7, 2022 | Marketing & Sales
Except that’s not true. Do bears die in the winter? They don’t grow while they’re hibernating. Growth occurs in cycles. There are periods of growth, and periods of rest. Times to store up, and times to draw down. Times to expand, and times to...
