Business is about solving problems. 

Business is about solving problems.

Problems are about pain.

“Good” Branding, Marketing, and Sales generally means it’s effective.

But causing pain can be effective (at least for a little while).

Ethical, sustainable Branding, Marketing, and Sales may cause some discomfort, but it’s uncovering what was already there to solve the problem.

Not inflicting more pain just to sell some relief.