If you plant peanuts in a field and then don’t do anything with it, chances are you’ll see peanuts the next year.
But it’s not really a reliable process.
You have to collect the seed, and save it, prepare it, then replant it again.
Same with many other crops.
Same with your reviews and testimonials from your sales.
I hear lots of folks get frustrated when it comes to asking for reviews.
“I sent them an email and they said yes… but they never did it.”
Yeah. It sucks.
But you pretty much just left it to happen on its own.
You have to facilitate that process if you really want it.
You have to put the work in.
People forget how much work goes into everything AROUND cultivating a sale or generating a lead.
They just want to plant a seed and come back for the harvest.
But propagation takes work, effort, and intention.
The more intentional you are, the better reviews, referrals, and testimonials you will generate.
And those will only help you speed up your Client Cultivation™ cycle the next time around.
#PlantTheSeed #clientcultivationcycle #pollinatorpodcast #smallbusiness #marketing #sales #strategy #entrepreneur
