Except that’s not true.
Do bears die in the winter? They don’t grow while they’re hibernating.
Growth occurs in cycles. There are periods of growth, and periods of rest.
Times to store up, and times to draw down.
Times to expand, and times to stabilize.
Different areas of your business may be growing at different times, and in that sense, some growth is always happening.
But growth is not a goal in and of itself.
You don’t grow for growth’s sake.
It leads to something.
Enables something.
You grow FOR something.
Grow on purpose.
When our bodies grow continuously, we call that obesity.
When cells grow continuously, we call that cancer.
There’s a reason those are the two biggest killers in America today.
If you just focus on growth, instead of what you’re growing into, you’ll kill your company, too.
If you’re not growing, you’re dying…
