Some people think “marketing” and “sales” are two completely different functions within a business.
We disagree. In fact, we at Sales Partners believe this is one of the key misconceptions creating problems for business owners who want to grow.
Sure, marketing and sales are two separate pieces… but pieces of the same pie. Think about your car: you have an engine and a transmission. Together, these two distinct parts form the power train which gives your vehicle forward motion. Likewise, marketing and sales give you forward momentum to grow your business.
Separating these efforts would be like taking the Turbo V6 out of a truck and putting it into an SUV – something is going to break. You might achieve forward motion, but you won’t get the performance you’re looking for.
This happens all the time in business…
Scenario 1: You dump a ton of money into marketing, but don’t have a strong sales and conversion process on the back end to get the return. As a result, you lose out on those qualified leads you’ve paid for.
Scenario 2: You have an excellent sales team, but your marketing isn’t generating qualified leads or building trust and credibility in the marketplace. There’s more pressure on your team to close each sale. Even worse, you may have a sales team that disregards marketing altogether.
Marketing and sales go hand in hand. You can’t have one without the other.
So, when you’re thinking about marketing and sales, don’t look at these efforts as separate entities. Rather, how are they working together? Are your marketing and sales efforts equally matched to move your business forward? If you need to strengthen one or both of those processes, our team at Sales Partners is happy to help.
