A business owner can’t be an expert at every function in their business.
However, they do have to understand how all those pieces contribute to their success.
I don’t have to understand the biological assimilation of nitrogen and phosphorous by plant roots to read a soil test and know I need fertilizer.
You also don’t have to understand the intracacies of the Facebook algorithim to listen to inbound calls and know your leads suck.
A business owner has to know how to identify the problems and find the right people to help solve them.
Sometimes, the first problem you encounter may be that you’re not sure what the underlying problems are.
But that’s OK. You can start there.
#clientcultivation
