It’s ripe enough.

When people try to force a sale before it’s ready the results are never as sweet and, sometimes, downright bitter.

But the opposite can also be true.

You can let things get over-ripe.

If you’re dealing on a small scale, you may be able to wait until the perferct moment to harvest a sale.

But with any kind of volume at all, your shot at harvest will often be before then.

If you wait, by the time you come back, the deal will be too far gone, or consumed by the competition.

The good thing is many deals, just like tomatoes or this pepper, just need a little color in them.

If you’ve done what you’re supposed to, and qualified everything properly, it’s OK if your prospective client is not 100%.

They will continue to ripen off the vine.

#clientcultivation