Fishing is fun. But it’s not a sustainable way to grow a business.
Direct response marketing is a lot like fishing. Put some bait on a hook and see what’s biting.
But the fish aren’t always biting. No matter what you do.
And then sometimes all you can catch is small deals that could barely feed you, and may be unethical (or illegal) to keep.
And when everyone casts their line in the same spot…
You can go hunting for blue oceans, or you could be intentional, sustainable, and start cultivating clients.
Go fishing from time to time. You might just catch a whale. And even a little yellowtail can be fun.
Just remember, it’s cultivation that laid the foundation for civilization to grow, and the same is likely true of your business.
#clientcultivation
