This happened to dad with green beans this year. A super wet September meant they had to be planted in mud.

It was risky, and this time it didn’t work out.

So now it’s replanting and running the risk of frost before Thanksgiving…

But those are calculated risks.

Then there are dumb risks.

The ones you take by not checking things, not planning.

It’s hard to tell if this was calculated or just overlooked.

Either way, it’s a bad look.

Some will say it’s effective in the short run.

And that’s likely so.

But if you risk your brand for exposure on a regular basis, it’s not likely to work out in the long run.

Exploiting disaster, intentionally or neglectfully, is not sustainable.

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