It’s a common practice to apply fertilizers as you prepare the soil, before you plant, and then again as your crop begins to grow.
However, what’s needed more at different times is important to understand.
Many plants need more Phosphorus early on to put on strong roots.
Later Nitrogen to put on vigorous growth.
Later Potassium to flower, fruit, and ripen.
Many a gardener has gotten frustrated that their tomato plants seem to be healthy and keep growing, but never put on big tomatoes.
That’s too much nitrogen, not enough potassium.
When you’re branding (preparing the soil), it can be great to have a lot of good ratings (4.8 with 120 reviews!).
But when an opportunity has already germinated and your prospective client has moved into real consideration, it takes more.
Now you need a full-on testimonial.
Something that people want. The actual result.
What can they expect?
Later in the cultivation cycle, as the opportunity begins to flower, you may need a video testimonial or case study.
Something that actually gives your prospective client the confidence that your solution can work for them.
The full story. Long and in-depth.
My client Renan with Peace of Pi Learning has built basically their entire business on word of mouth and social through powerful client testimonials, that he deploys in various ways.
He is most active on Instagram, and if you want to see a case study in how to effectively deploy client stories, feedback, and testimonials, in various forms you have to go check out his page on IG.
@peaceofpilearning
In October, we’re going to be having our next Hive Mind Workshop: RAVING Reviews and TANTALIZING Testimonials, where we’re going to break down the process we used that led to him having such an abundance of amazing nurturing content.
If you’d like the info, let me know.
