“What kind of marketing should I use in my business?” is kind of like asking,
“What kind of fertilizer should I use in my garden?”
I get asked these kinds of questions a lot.
And I’m usually happy to oblige. You can’t escape a degree in agriculture education.
Folks aren’t always happy to oblige the answer, however.
Because it’s never as simple as,
“Just get the miracle to grow.”
Are you planting at the right time?
Is the variety adapted to our heat and humidity?
What is your soil type?
I know what the bag says, but that’s not accounting for the naturally high levels of phosphorous already in our soils…
“Ugh, I just want to know what to buy…”
Do you really?
Or do you really want to know how to actually get tomatoes…
With marketing and sales, it’s very much the same.
A variety of options, all promising to help your business grow.
But what will actually work for you?
It depends.
It depends on your goals.
It depends on your market.
It depends on the resources you already have available.
You don’t design your Client Cultivation™ strategy around sales and marketing tactics.
You choose the sales and marketing tactics that are best suited to your strategy.
And to do that, you might want to have a conversation about the big picture of how all those things work together.
