I see people post in groups quite often, “Does __________ (some kind of marketing tactic) really work?”
What they’re really getting at is the fact that they saw some kind of marketing – an ad, a sales letter, a promo item – and it, “didn’t work on me. I’m actually annoyed by it. How could it actually work?”
Well, have you ever tried a piece of fruit you didn’t like?
You had an idea in your head of what you were putting in your mouth, but eeww!!
You spit it out.
Maybe you got the bad apple. It was overripe and mealy. Spoiled already in a spot you didn’t see.
Or maybe you didn’t even try it because something else turned you off about it.
I remember when I was in Malaysia, durian was super popular. “The King of Fruits.” Lots of people, however, think it smells like a septic tank.
I found it off-putting, but not that bad. Regardless, it was everywhere, and people loved it.
Or maybe some fruit is just not for you.
I don’t actually care for watermelon that much.
I love mangos, but my dad can’t stand them. My daughter seems to be sensitive to them and won’t go near them.
But that doesn’t mean apples, or durian, or mangos are bad.
They’re still widely cultivated.
You grow what the market wants and needs.
And while you may have an aversion to certain types of marketing, they may be exactly the channels or methods that work for your audience.
Plant the seeds that will grow into opportunities, and plant them the way they need planting.
Maybe your marketing strategy isn’t working
