Hurricanes are funny things for farmers.
Generally, they are to be avoided.
Wind and sand spray are not good for crops.
Nor feet of rain at a time.
But sometimes, it can be exactly what’s needed.
There were times growing up I would remember it being so dry, that dad would cuss that he was praying for a hurricane for drought relief.
Rain also carries nutrients that are different from groundwater irrigation.
And while hurricane Ian was going to bring far more rain at once than most crops needed, what it really brought was a shift in attention.
For some businesses, it’s “softening the soil” and making it easier to get your message out there.
For others, it’s a huge distraction and will force you to take a break, shift momentarily how you’re positioning things, or find a way to tie it into what you’re already doing.
But such is the way with weather.
Whether you find a way to benefit from it or just be a victim of it is up to you.
Hurricanes need to be avoided, well… not always!
